Overview

Digiday Exchange | August 15, 2012 | New York

Ad Buying in the Platform Era -- Ad buying is getting increasingly sophisticated. This sophistication is driven by the ability to separate and recombine data and media while accessing huge pools of inventory. The new ad architecture of programmatic buying enables marketers to reach discrete audeinces and eliminate the waste that's been long tabbed as the bane of CMOs. Digiday Exchange examines how marketers and publishers adjust to the changing dynamics of modern media buying and turn challenges into opportunities.

REGISTER TODAY!

Past Speakers Include:

(left to right)
Tania Yuki, VP Ad Solutions, Visible World
Eric Johnson, President, Ignited
Bryan Gernert, CEO, Resonate
Joe Meyer, CEO, HopStop
Michael Rubin, Executive Director, Business Development, AT&T Interactive

"The show was great. One of the best I have been to in a long time in terms of networking and content. The crowd was all senior, C-level colleagues whom either I knew or wanted to connect with. There was none of the usual “conference rabble” that tends to clog up the experience. It was more about sharing dialogue than pitching, which was a nice change."
- Mark Zagorski, CRO, eXelate

Past Attendees Include:

Disney ABC * Rodale * Newsweek * Starwood Hotels * Pepsico * Merck * Lowe NY * Bank of America * CNNMoney * R/GA * IBM * Grey NYC * Digitas Health * Hachette Filipacchi Media * Kraft Foods * Hertz * Samsung Electronics America, Inc. * Time Inc. * Havas Digital * Razorfish * Yahoo! * Microsoft Advertising Institute * AOL * Mediavest * Ogilvy * Time Warner Investments * Fox Audience Network * Publishers Clearing House * Neo@Ogilvy * MEC Interaction * And many more!

What People Are Saying About DIGIDAY:

"Digiday continues to produce the highest quality content events coupled with opportunities to engage business peers and clients. The topics are timely, smart and actionable. The organizers are world-class and could not be more pleasant to work alongside. Kudos. Keep up the great work."

- Lana McGilvray, VP, Marketing, PulsePoint

"Digiday produces the best events in media and they just keep getting better."

- Eric A. Litman, Chairman & CEO, Medialets

“We were able to put together a fantastic report about the future of digital spending due, in large part, to your information.”

- Craig Knowlton, MRM Worldwide

“Digiday is really earning a positive reputation in the marketplace - congrats!”

- Terence Kawaja, President and CEO, LUMA Partners LLC

"The folks at Digiday know what they are doing when it comes to venue, speakers, topics, and audience. It was the fine mix of relevant topics and relaxed atmosphere that made this show particularly memorable. We are already looking forward to the next event."

- Jesse Poppick, VP of Business Development, Ad-Juster